Only five client slots. Run by a team of ex-in-house Google Ads operators from successful personal injury law firms. Powered by Closed Loop Attribution™ — the offline conversion system that finally lets your signed retainers scale with your digital ad spend, instead of stalling on junk calls and spammy form submissions.
Month-to-month. No retainers. No long-term contracts.
Contact us now? Sure! Call 214-356-4700
Here's the pattern almost every growing firm runs into: Their Google Ads campaigns are productive at one budget level, so the firm decides to spend 10× more. Google Ads happily delivers 10× the clicks, calls, and form fills. But signed cases only go up 2× to 4× — and CPA goes through the roof.
Clicks, calls, and chats fire as so-called "conversions". The bidding algorithm thinks it's winning and doubles-down on what Google Ads believes was delivering success.
Tire-kickers, fender-benders w/o injuries, prior reps, out-of-state callers, and bots flood intake. Conversion volume seems to go up. Signed clients do not.
Bidding chases noise. Spend grows linearly. Signed cases grow sub-linearly. Marketing efficiency collapses exactly when you're trying to dominate a market.
It's a scoreboard problem. Google is keeping score on something that doesn't match what you and your intake team is keeping score on. Until those two scoreboards align, more spend just buys more noise.
CLA™ replaces "activity-based" conversions (calls, chats, form fills) with outcome-based conversion values fed back to Google Ads via offline conversion imports. Junk intakes carry no value. Qualified intakes carry tiered values based on case type and severity. Signed clients carry the highest value of all. Bidding finally optimizes toward the events that actually grow your firm.
Irrelevant case type calls, tire-kickers, PD calls, prior reps, fraud, and out-of-jurisdiction. Reported with zero value so Google stops chasing it.
Qualified PI intake but lower expected case value. Google bids appropriately — not over, not under.
The only event that actually pays you. CLA sends the actual intake outcome signal back to your campaigns.
These signed clicks and calls receive the highest values. Google sees their real value and competes harder for the search terms that produce them.
We dig into your current campaign structure, conversion architecture, intake handoff, and competitive position in your market. You get a candid written report on what's working, what isn't, and what we'd change in the first 30 days. No obligation.
We wire your intake/case management system — Litify, CASEpeer, Filevine, MyCase, Salesforce, custom — to send outcome-based conversion values back to Google Ads. Every intake gets a value. Every signed client gets the maximum. The scoreboards finally align.
Once Google is bidding on real outcomes, scale stops being scary. We rebuild campaigns around signed-case data, expand into the queries you've been losing, and report on the metric that actually pays the bills: cost per signed client.
Most agencies sell their growth as a feature. Bigger team. More clients. Fancier office. The problem: every one of those things is a tax your account pays. Junior account managers running senior-level campaigns. Splitting attention across verticals nobody on the team has actually operated in. Misaligned incentives that pull the agency toward retention, not results.
Capping at five is structural. We can't grow past it without breaking the promise. So the only way we succeed is if every one of the five firms we work with is winning their market. The 30-day, no-contract engagement is the same logic — we're never more than a month away from being fired, and that's exactly the discipline you want from the people running your highest-stakes channel.
For ten years I served as Marketing Director and General Manager at Angel Reyes & Associates, a Dallas-based personal injury firm. My job wasn't running ads from a distance — it was owning the firm's digital campaigns, intake call center, hiring and training, and the migration to Litify (the Salesforce-based legal intake and case management platform).
That's where I created the original Closed Loop Attribution system. Inside Litify, I and Nicholas Erickson (best SF/Litify genius on the planet) wired the intake and case-status data to feed varying outcome values back to Google Ads. Junk intakes returned $0. Qualified intakes returned tiered values by injury severity. Signed clients returned the highest value in the account, and serious injury and/or commercial policy cases sent Google Ads the absolute top signal data.
The result wasn't subtle. Google's bidding algorithm stopped chasing call volume and started chasing the queries that produced retained clients. Spend scaled, CPA stayed sane, and the firm grew.
Only5Clients exists to bring that exact system — and the in-house operating mindset behind it — to only 5 firms. That's all. Five total. By design.
— Erik Kullenberg, Founder
These engagements illustrate the kind of pattern CLA produces. Specific firm names withheld for client confidentiality and competitive reasons.
CLA reframed which queries the algorithm prioritized. High-intent serious-injury queries got bid up appropriately; low-value variants got bid down. Total signed cases tripled within two quarters while cost per case fell.
Representative results — contact us for current verified case studies.
By weighting signed-client outcomes far above generic call conversions, the account stopped chasing tire-kicker traffic. Same monthly budget produced materially more retained clients.
Representative results — contact us for current verified case studies.
The "scoreboard alignment" lifted the ceiling. Google could finally tell which clicks turned into retainers, and bidding adjusted accordingly. The firm doubled market share inside 12 months.
Representative results — contact us for current verified case studies.
Because the entire premise of Only5Clients depends on guaranteed senior-level bandwidth. Each account gets a real operator who has run these campaigns in-house at a successful PI firm — not a junior account manager backed by a "strategy lead" who shows up monthly. Five is the number where that promise is structurally honest.
Management fees scale with your paid search budget — there isn't a one-size-fits-all monthly fee. Engagements are month-to-month, so there's no long contract to commit to up front. We'll quote a specific number after the free audit, once we've seen the account.
No. Personal injury is the most competitive paid search vertical in the world, and the operational nuance — intake handoff, case-type valuation, jurisdictional targeting, signed-case attribution — is where the entire team's experience lives. We stay in our lane on purpose.
Yes. We won't run paid search against any client we work with in their primary market. The five-client cap makes that easy to honor — by design, we have at most four other firms, and we work with you to make sure markets don't overlap.
You'll see structural improvements (campaign architecture, conversion plumbing, wasted-spend cleanup) within the first 30 days. The CLA-driven scaling effect typically compounds visibly over 60–120 days, once Google has accumulated enough outcome-weighted conversion data to bid on it confidently.
Three things: access to your Google Ads account is required. Access to your intake and case management system (Litify, CASEpeer, Filevine, etc.) and any call platform systems like CallRail or Invoca, and a single point of contact at the firm who can answer questions about case outcomes and intake quality. We handle the rest.
Because we want you to be able to fire us at any time. That's the whole point. If the only thing keeping a client around is a contract, the agency isn't actually delivering — and the client knows it. We'd rather earn the next 30 days, every 30 days.
Tell us a bit about your firm and your paid search struggles. We will get back to you within one business day to coordinate account read only access which will result in a no-obligation written audit of your current Google Ads program.